Project Positive
Co-Designed Illustration and Campaign
ABOUT
A compliments campaign for Safer Internet Day encouraging people to share compliments on social media to create more positivity online.
The Project Positive campaign started as a co-design with the teenagers running the project – using live illustration. The illustrations were then carefully crafted into engaging whimsical illustrations, designed to catch people’s attention and make them smile.
The illustrations were shared widely online, turned into stickers, posters, T-Shirts, and more. In one of the activations, the compliments were made into cards and sent to MPs on Safe Internet Day and then shared on social media.
TESTIMONIAL
KARLA SANDERS, NATIONAL CO-ORDINATOR - STICKS 'N STONES“Working with the League of Live Illustrators for our Project Positive campaign was incredible. It exceeded every expectation. Yasmine and Steve understood and valued how important it was for our young people to be involved at every stage and embraced this.
Together we were able to take our initial idea of spreading positivity and compliments online and make it better through challenge, discussion and reflection. Clear, whimsical, engaging and fun illustrations were combined with our compliments to be able to be shared through a wide range of social media and also through stickers, postcards, T shirts and posters. These illustrations reached thousands of people here in NZ and around the world and were shared widely to reclaim the net as a positive space as part of our campaign.
We loved the process and the experience and continue to use these illustrations in a range of ways.”
WHAT WE DID
Artworks on Paper
Drawn with art pens on archival art paper the artworks can be scanned and framed after the event.
Content Synthesis
We capture the content and synthesise it turning it into a visual treat that is easily digestible.
Creative Direction
Creative direction to develop a style and concept to bring extra impact to your project or campaign.
Digital Art
Digital illustration created on an Ipad Pro – can be projected-live, printed or shared online. It is able to be refined until it is perfect.
Live In-Person
Created live in the room while the conversations are happening, ideas are flowing and atmosphere is being soaked up.